Instagram has turn out to be a fantastic supply for coaching and tricks to successfully develop an actual property enterprise. It is usually a fantastic useful resource for locating brokers in different markets who you possibly can mannequin your Instagram advertising and marketing after for higher outcomes.
Whether or not you’re seeking to develop your attain on Instagram or develop actual property social media marketing campaigns that work, following and emulating the brokers and lecturers who’re doing it nicely can yield outcomes.
This listing is damaged into three teams: lecturers, innovators and influencers. The listing is just not in ranked order since totally different people will discover worth from several types of content material creators.
One place to start out is with Inman’s Instagram account @inmannews. This really is the most effective place to seek out trade information, occasions and training. The combination of posts, tales and movies makes it very straightforward for an agent to get a fast snapshot of what’s taking place within the trade.
With out additional ado, right here is my listing of twenty-two Instagram must-follows for brokers.
1. Tom Toole: @tomtoole3rd
Tom Toole is the founder and crew chief of the Tom Toole Gross sales Group serving the Larger Philadelphia market. Toole makes use of Reels for fast agent ideas, IGTV for longer kind agent movies, and tales to attach on a extra private degree together with his followers. It is a nice observe for the agent seeking to develop.
2. Tom Ferry: @tomferry
Tom Ferry is the founder and CEO of Ferry Worldwide, the No. 1 ranked actual property educator by Swanepoel Energy 200. His mixture of instructional Reels and posts together with day by day tales supplies every little thing an agent wants to seek out inspiration and actionable methods for progress.
3. Byron Lazine: @byronlazine
Byron Lazine is the crew chief of The One Group serving Guilford, Connecticut, co-host of The Actual Phrase podcast and host of the Byron Lazine podcast, which gives priceless insights for brokers. Lazine mixes clips from his podcasts, interviews with brokers and trade insights on his Instagram web page that make him a must-follow.
4. Luke Acree: @lukeacree
Luke Acree is the President of Reminder Media and the co-host of the Keep Paid podcast. Acree mixes strategic actual property advertising and marketing content material with mindset insights that assist brokers carry out at their highest degree. Skilled design and presentation make Acree’s Instagram profile web page an easy-to-love observe.
5. Retaining Present Issues: @keepingcurrentmatters
Retaining Present Issues is the go-to firm for statistics and graphic illustrations on the standing of the true property market. The content material is professionally designed and simply shareable. It is a go-to profile if you happen to’re on the lookout for insights that may develop your market data base.
6. Jimmy Mackin: @jimmymackin
Jimmy Mackin is the CEO of Curyator. Whether or not you’re on the lookout for advertising and marketing methods, coaching on taking extra listings or interviews with high producing brokers, Mackin’s profile web page is the place to be, with tons of priceless content material that’s put collectively in an simply consumable trend.
7. The Broke Agent: @thebrokeagent
In the event you’re in actual property gross sales, there can be occasions while you both need to chuckle or cry. Enter Eric Simon, founding father of The Broke Agent, and his humorous takes on the struggles brokers face. In the event you’re on the lookout for fast laughs with relatable subjects, observe The Broke Agent instantly.
8. That Mortgage Man: @thatmortgageguy_
Scott Betley is a mortgage banker who supplies fast tips about mortgages by way of short-form movies on Instagram and TikTok. Betley makes use of trending sounds, parody and fast, simply consumed mortgage training to make his Instagram profile a fantastic observe for brokers.
9. Ninja Promoting Official: @ninjasellingofficial
That is the official Instagram web page that discusses the ideas from the guide Ninja Promoting. They share weekly motion ideas, quotes and group discussions via questions that present every little thing wanted for an agent on the lookout for motion steps to absorb his/her enterprise.
10. Tony Robbins: @tonyrobbins
Tony Robbins is the nation’s high life and enterprise strategist. Robbins makes use of quotes, short-form video and motivational tales to maintain his followers motivated to deal with no matter life may throw at them. It is a excellent place to seek out encouragement, motivation and mindset coaching wanted to be all you could be.
11. DJ and Lindsey DellaSala: @djandlindsey
DJ and Lindsey DellaSala are the house owners of DJ and Lindsey Actual Property serving the Larger Jacksonville, Florida, space. Using digital advertising and marketing and artistic advertising and marketing have led to a progress fee for his or her firm of 441 % over the previous three years, according to Inc. 5000.
The DellaSalas’ use of agent spotlights, property movies and video clips of agent interviews are a fantastic instance of a content material combine that results in progress.
12. Heidi Harris: @homesweetheidi
Heidi Harris is the proprietor/crew chief of Dwelling Candy Heidi Realty out of Raleigh, North Carolina. Harris’ use of video within the type of property overviews, entertaining Reels and market updates is the right instance of a content material combine for a producing agent on the lookout for concepts on learn how to develop their viewers.
13. Stuart Crowell: @stuartcrowell
Stuart Crowell is the co-founder of Stay Distinct Actual Property out of Denver. Crowell gives a fantastic mixture of market info, property profiles and super video high quality mixing totally different angles and a number of digital camera photographs to extend the professionalism and watchability of his content material. Crowell is a superb place to start out if you happen to’re on the lookout for video concepts and inspiration in your Instagram content material.
14. Andrew Undem: @undem
Andrew Undem is the proprietor and managing companion of Certain Gross sales Group out of Baltimore. Undem makes use of a mixture of skilled video content material together with documenting his day via Instagram Tales. Highlighting coming-soon listings, present market situations and a mixture of household inclusion supplies worth to his followers and creates an atmosphere the place his persona deepens relationships together with his followers.
15. Marley Presswood: @thingsmarleydoes
Marley Presswood out of Mount Nice/Charleston, South Carolina, is a superb instance of how authenticity helps your superb shopper discover you. Presswood’s mixture of native way of life content material, documenting her journey as an agent, and actual property market info supplies one other nice instance of how high producers appeal to their superb shoppers as an alternative of chasing them.
16. Katie Day: @movemetotx
Katie Day is the crew chief of the Transfer Me to Texas Group out of Houston. Katie has constructed her viewers via constant, high quality content material. In the event you’re needing to construct your following via a mixture of professionalism and private authenticity, Katie Day is a superb instance to observe.
17. Brad McCallum: @the.real.brad.mccallum
Brad McCallum is the crew chief with The McCallum Group out of Calgary, Canada. His Instagram profile says it finest: “Observe for sick actual property movies.” McCallum embraced the ability of video as a differentiator from the start of his profession and it has been the engine for his success. In the event you’re on the lookout for an instance of partaking content material that drives enterprise your approach on Instagram, McCallum ought to be your subsequent observe.
18. Lynley Ciorobea: @lynleyresidential
Lynley Ciorobea is an agent serving the Larger Miami space. With a background in promoting and advertising and marketing previous to actual property, Ciorobea has a approach of making content material that generates engagement together with her followers at a excessive degree. Her use of analogies and storytelling supplies an easy-to-follow framework for stable content material that may be duplicated by you in your native market.
19. Mario Mitchell: @mariomitchellteam
Mario Mitchell is the president and CEO of The Mario Mitchell Group serving the Larger Charlotte, North Carolina, market. Authenticity and documenting his day via Instagram Tales make Mitchell the right instance of how constant content material results in deeper shopper connection. Individuals do enterprise with individuals they like, and Mitchell’s content material totally highlights his likability, which has led to a thriving enterprise.
20. Glennda Baker: @glenndabaker
Glennda Baker is the president and CEO of Glennda Baker & Associates, servicing the Larger Atlanta space. Baker is the queen of short-form video content material. Her uncanny capability to inform tales has helped her construct a tremendous following on Instagram and TikTok. For leisure and unbelievable market perception, Baker is somebody each actual property agent ought to observe.
21. Ryan Serhant: @ryanserhant
Ryan Serhant is the founder and CEO of SERHANT., serving New York Metropolis. Serhant is the most-followed actual property agent on social media. His content material combine supplies a mannequin of success for brokers seeking to develop their Instagram following.
22. Ricky Carruth: @rickycarruth
Ricky Carruth is an agent serving the Gulf Shores, Alabama, space. His constant capability to offer coaching, technique and insights to brokers has led to a big following. His chilly calling, agent mindset and sensible ideas make Carruth a fantastic observe for brokers trying to find methods that work.
A rising and thriving Instagram following creates a basis for enterprise progress. Observe these brokers for concepts on learn how to develop your following. Implement among the methods you see them utilizing by yourself Instagram web page and you will notice outcomes.