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United Real Estate Group and Platinum Realty Merge, Creating the Market-Leading and Fastest-Growing Midwest Residential Real Estate Brokerage

United Real Estate Group and Platinum Realty Merge, Creating the Market-Leading and Fastest-Growing Midwest Residential Real Estate Brokerage

truestfreedom by truestfreedom
May 2, 2022
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In its third merger introduced in 2022, United enormously expands its nationwide service footprint in 5 states and 7 main Midwest markets

DALLAS, April 26, 2022 /PRNewswire/ — United® Actual Property Group introduced at the moment it has merged with a Midwest powerhouse, Platinum Realty, bringing its agent rely to just about 20,000 nationwide. The alliance with Platinum Realty and over 2,100 brokers throughout the Midwest enormously expands and strengthens United’s nationwide service footprint. This dynamic partnership brings collectively two Inc. 5000 fastest-growing non-public corporations in America.

United Real Estate Group and Platinum Realty Merge
United Actual Property Group and Platinum Realty Merge

United’s technique of attracting regionally dominant, impartial brokerages in key markets has confirmed profitable. United was the #1 fastest-growing impartial brokerage among the many prime 50 fastest-growing within the nation final 12 months and rose to the 7th largest in unit transactions this year.

“I’ve witnessed different main independents within the U.S. align with United Actual Property Group over the previous few years. They’re realizing the benefits the connection brings to their brokers and firm. Platinum Realty will retain its model, agent compensation plan, which is analogous to United’s, and distinctive tradition, but acquire extra leverage with United’s robust nationwide community and industry-leading expertise, agent instruments and providers. That is how we are going to evolve to maneuver our brokers ahead and enhance our dominance lengthy into the long run,” said Scott DeNeve, Founding father of Platinum Realty.

Platinum Realty was an early pioneer of the 100% fee mannequin in its market and shortly gained a safe foothold within the Midwest. Now with 13 places of work in 5 states and 7 markets, this spectacular brokerage is a ten-time Inc.5000 fastest-growing non-public U.S. firm, well known within the media and the true property {industry} – a strong new addition to United’s nationwide community.

“We’re very affected person and moral diamond miners who take a long-range view of each our imaginative and prescient and alternative. We type by way of plenty of coal to seek out the few stand-out ‘diamond’ brokerages to associate with in key strategic markets. Scott DeNeve and his staff are very uncommon diamonds. Below Scott’s management, the Platinum Realty staff has confirmed that they’ve aligned values, and most significantly, they’ve a powerful tradition centered across the outcomes of their affiliated brokers and fixed innovation. We’re thrilled to be a part of the Platinum Realty staff and are wanting ahead to working with them and welcoming them to the United nationwide group,” mentioned Dan Duffy, Chief Govt Officer, United Actual Property Group.

United is driving its mission of adjusting the monetary trajectories of its brokers’ careers with its scale and its Bullseye™ cloud-based productiveness platform’s efficiencies. Arm-in-arm with its collective pressure of main brokerages inside its community, United has paid out almost half a billion {dollars} extra in commissions to its affiliated brokers when in comparison with legacy corporations with conventional fee plans.

“Scott and his staff constructed an organization primarily based on excellence and effectivity, and people key drivers have made Platinum Realty exceptionally proficient at offering what brokers want to achieve at the moment’s altering actual property panorama. I’m past thrilled to have Scott and his proficient workers and brokers be part of our firm; they’re undoubtedly invaluable sources,” said Rick Haase, President of United Actual Property.

The merger with Platinum Realty follows earlier mergers with Leading Edge Real Estate Group, Texas United Realty, Virtual Properties Realty, Benchmark Realty and Charles Rutenberg Realty Fort Lauderdale, with others but to be introduced.

To study extra about United Actual Property, brokerage succession planning, brokerage valuation and sale or franchising alternatives, go to GrowWithUnited.com or name 888-960-0606. Brokers all for studying about profession alternatives with United Actual Property can go to JoinUnitedRealEstate.com or name 888-960-0606.

About United Actual Property

United Real Estate (United) – a division of United Actual Property Group – was based with the aim of providing options to actual property brokers and brokers within the quickly altering actual property brokerage {industry}. United offers the newest coaching, advertising and expertise instruments to brokers and brokers below a flat-fee, transaction-based agent fee mannequin. By leveraging the corporate’s proprietary cloud-based Bullseye™ Agent & Dealer Productiveness Platform, United delivers a extra worthwhile end result for brokers and brokers. United Actual Property operates in 30 states with 110 places of work and greater than 16,000 brokers. The corporate produced over $21.5 billion in gross sales quantity in 2021.

About Platinum Realty

Based in 2005 by Scott G. DeNeve, Platinum Realty was conceived as a brokerage not like every other – the title “Platinum” was chosen to replicate its high quality and rarity. Designed by an agent for brokers, Platinum Realty is a ten-time Inc. 5000 fastest-growing non-public U.S. firm and is well known by the media and actual property {industry}. It’s a market share chief and one of many largest impartial residential brokerages within the Midwest with over 2,100 brokers in 13 places of work serving 5 states and 7 main markets.

About United Actual Property Group

United Actual Property Group (UREG) operates United Actual Property and United Nation Actual Property, addressing the distinctive market wants of suburban, main metropolitan city and rural markets. Using the cloud-based Bullseye™ Agent & Dealer Productiveness Platform, UREG affords the newest coaching, advertising and expertise instruments producing a major aggressive benefit. The platform realizes a decade-long funding in digital agent and brokerage expertise providers and is powered by a 2.1 million listings knowledge warehouse producing over 3 million month-to-month guests and 30,000 leads per 12 months. Collectively, the United Actual Property Group helps greater than 600 places of work and 20,000 actual property and public sale professionals throughout 4 continents. United Actual Property Group produced over $27.1 billion in 2021. By way of its in-house promoting company, UREG affords differentiating advertising assist and collateral for specialised life-style property web sites in addition to entry to a 650,000+ opt-in purchaser database. For extra details about United Actual Property or United Nation Actual Property, please go to UnitedRealEstate.com or UnitedCountry.com.

For Extra Data: April Gonzalez,
Media & Investor Relations
[email protected]
214-277-9830

SOURCE United Actual Property Group



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