“As a file variety of Individuals tailored to the brand new development of distant work preparations in the course of the pandemic—and had been in a position to relocate—many rapidly discovered that the mortgage lending course of was something however new or up to date,” stated Daniel Harmon, Chief Inventive Officer at Harmon Brothers. “That is why we had been excited to accomplice with Actual Genius, a workforce of skilled professionals who do not simply provide wonderful charges, they provide an unbelievable expertise that you just will not discover anyplace else. Our personal workforce members who’ve just lately moved or refinanced discovered that they really loved what’s usually seen as a annoying, time-consuming, and arduous course of. And that is the form of ‘completely different’ we like to illustrate in our promoting.”
Watch the YouTube video right here: https://youtu.be/Y8kEeJswjiI
The advert marketing campaign incorporates a genie highlighting how the magic of Actual Genius’ modern expertise and new strategy to mortgage lending makes residence shopping for easy and enjoyable.
CREDITS
Company: Harmon Brothers
CREW
Inventive Director: Kaitlin Snow
Director: Alla Volkova
Producer: Brandy Vega
Mission Supervisor: Tiffani Kirkham
1st AD/On set VFX Supervisor: Bryan Fugal
2AD: Keith Grover
PA: Eric Roberts
PA: Tiffany Gail
Manufacturing Designer: Amy Leah Nelson Smith
Prop Grasp: Mitchell Richmond
Artwork Director: Jacob Peterson
Set Dresser: Hailey Nebeker
Wardrobe/Stylist: Iffer Mitchell
Wardrobe Assistant: Adia Vega
Hair & Make-up Lead: Danielle Donahue
Hair Stylist: Leslie Lever
Puppeteer: Dallin Blankenship
Puppeteer Help: Tori Pence
Sound: Gerald Hartley
Script Supervisor: Kat Peterson
DP: Jacob Schwartz
1st AC: Nathan Moffett
2nd AC: Landon Thommassen
DIT/AE: Ellie Peatross
Gaffer: Jared Jaynes
Key Grip: Alan Williams
Grip: Josh Miller
Swing: Austin Farmer
VFX Assistant: Zac Collett
Craft and Catering: Hanna Bates
Location Scout: Adam Bohl
Casting Director: Ben Cummins
HB Consumer Relations: Ben Anderson
Publish Manufacturing Supervisor: Bryan Fugal
Assistant Editor: Ellie Peatross
Editor (Lemonlight): Danny McGinnis
VFX Supervisor/VFX Artist: Bryan Fugal
VFX Compositor: Zac Collett
3D Artist: Tyler Stevens
Movement Graphics Design: Mike Henderson
Movement Graphics Animator (Digital Gravy): Alexander Inexperienced
Extra Movement Graphics: Jake Christensen
Re-Recording Mixer/Sound Design: Brenden Bytheway
Music: Erik DeLong
Colorist: Avery Marshall
Ending Editor: Laura Ross
CAST
Genie: Kelly Vrooman
Judith: Charla Bocchicchio
Rhonda: Candice Nielsen
Child: Sam Ridd
Dave: Tito Livas
Husband: Wes Tolman
Neighbor/Chicken Handler: Eric McGill
CLIENT: Actual Genius
ABOUT HARMON BROTHERS
Harmon Brothers is the Utah-based video advert company behind essentially the most viral advert in web historical past. Since 2013, the corporate has created over 30 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $700 million in gross sales.
ABOUT REAL GENIUS
Actual Genius, a division of FirstBank, makes homeownership and monetary flexibility doable for purchasers and their households by way of improved and streamlined mortgage processes. Based in 2012, Actual Genius has developed cutting-edge expertise to simplify mortgage processes and supply fast and environment friendly choices for purchasers. Since 2016, Actual Genius has helped greater than 51,000 households throughout the U.S. with their mortgage wants, lending practically $15 billion.
SOURCE Harmon Brothers
